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DESIGN + ART DIRECTION

Chipotle 2024 Sustainability Report


2025
Publication Design, Social, Sustainability



OVERVIEW

The 2024 Chipotle Sustainability Report outlines Chipotle's impact, progress, and goals across three critical areas: Food and Animals, People, and the Environment.

This report embodies the brand’s mission to Cultivate a Better World. Inspired by Chipotle's 2025 creative campaign, Unfolded, the report's look and feel draws from the paper textures featured throughout the film, paired with colors inspired by real ingredients and textures from Chipotle's sustainable packaging materials. Together, these elements unfold the story of Chipotle's impact through a lens that's as authentic as the ingredients themselves.

AGENCY

Made in House Collective

SKILLS

Concept Strategy, Design Thinking, Design Systems, Publication Design


ROLE: Lead Designer

Led full creative direction and design execution for the 2024 Sustainability Report, working directly with the Chipotle Sustainability team and presenting to stakeholders throughout the process. 

I owned the 100+ page publication end-to-end, from initial concepting to final delivery. This included designing layout, navigation, and a full design system, as well as sourcing and curating all imagery.

Creative styles that I concepted for this project were then carried into a suite of marketing assets to support the 2025 Chipotle sustainability campaign.

See more of the campaign here -->


Social Launch




Building systems through navigation





Data visualization + infographics





Headlines
Inspired by typography from the Unfolded video spot.





Icons + Bullet system





Sections
Breakdown of three sections in the report, each includes: a pull quote from team member, a numbers overview, and goals and updates page. 





Pages