Dr. Squatch
Art Direction + Trademark Design + Branding + PackagingA conceptual rebrand of Dr. Squatch, an all-natural soap made for men.
—TEAM MEMBER ROLES—
All
Art Direction, Research, Identity Exploration, Advertising, Packaging
Megan Hicks
Trademark Design, Typography, Color, Pitch Deck Layout, Secondary Trademarks, Website, Copywriting, Ephemera
Paloma Sanchez
Trademark Design, Typography, Website, Taglines, Copywriting
Lynz Candace
Website, Icons, Ephemera
Lizy Ainsworth
Illustration, Instagram, Advertising
Brand Overview
Dr. Squatch empowers men by changing the approach to hygiene through natural, healthy products that make you feel like a man and smell like an adventure.
Target Market:
Men who care about natural & organic products
Lovers & supporters of USA made products
Adventure junkies, wilderness enthusiasts
Men who are empowered & comfortable in their own skin
25–45 (young adults)
The current marketing strategies for this brand are heavily based on quirky humor and memes. By updating this brand, we can elevate the brand voice as well as the visual direction and increase the Dr. Squatch audience.
The current marketing strategies for this brand are heavily based on quirky humor and memes. By updating this brand, we can elevate the brand voice as well as the visual direction and increase the Dr. Squatch audience.
Trademark Design
Old Logo + New Logo
Inspired by: Vintage camping emblem and retro colors.
Approach: Elevate the Dr. Squatch Sasquatch in an roughened and illustrative style to match the manly nature of the brand.
Inspired by: Vintage camping emblem and retro colors.
Approach: Elevate the Dr. Squatch Sasquatch in an roughened and illustrative style to match the manly nature of the brand.
Secondary Trademarks
Packaging
Soap Box + Beard Oil + Candle
Website
Dr. Squatch Home Page
Advertising
Magazine Spread + Instagram Feed
Ephemera
Color + Type
