Dr. Squatch

Art Direction + Trademark Design + Branding + Packaging

A conceptual rebrand of Dr. Squatch, an all-natural soap made for men. 


Art Direction, Research, Identity Exploration, Advertising, Packaging

Megan Hicks
Trademark Design, Typography, Color, Pitch Deck Layout, Secondary Trademarks, Website, Copywriting, Ephemera

Paloma Sanchez
Trademark Design, Typography, Website, Taglines, Copywriting

Lynz Candace
Website, Icons, Ephemera

Lizy Ainsworth
Illustration, Instagram, Advertising

Brand Overview

Dr. Squatch empowers men by changing the approach to hygiene through natural, healthy products that make you feel like a man and smell like an adventure.

Target Market:

  • Men who care about natural & organic products

  • Lovers & supporters of USA made products

  • Adventure junkies, wilderness enthusiasts

  • Men who are empowered & comfortable in their own skin

  • 25–45 (young adults)

The current marketing strategies for this brand are heavily based on quirky humor and memes. By updating this brand, we can elevate the brand voice as well as the visual direction and increase the Dr. Squatch audience.

Trademark Design

Old Logo + New Logo

Inspired by: Vintage camping emblem and retro colors. 

Approach: Elevate the Dr. Squatch Sasquatch in an roughened and illustrative style to match the manly nature of the brand.

Secondary Trademarks


Soap Box + Beard Oil + Candle


Dr. Squatch Home Page 


Magazine Spread + Instagram Feed


Color + Type

Work      Modera      Memories      Dr. Squatch      Mystic Gin      HSUS      Photography      Exploratory

Let’s connect → Instagram, LinkedIn, Behance


© Megan Hicks 2020