Mystic Gin

Art Direction + Trademark Design + Branding

Mystic Gin is a rebrand of the world’s first non-alcoholic gin, Herbie Virgin.

Brand Overview

Herbie Gin needs an elevated re-brand in order to entice their audience to give this zero-proof gin a shot.
The current name sounds amateur and wouldn’t sell well in the U.S. market.
With the rise in popularity of non-alcoholic options, Herbie Gin needs a strong brand voice to stand out against its competitors.
The current branding does not emphasize the product is the world’s first non-alcoholic gin on the market.
Engaging social media and web is needed as well as a compelling visual identity.