Lone Star Light | Porch Season

OVERVIEW

Lone Star needed to kick off spring by capturing their fans' attention, with the ultimate goal of raising brand awareness and selling more beer. Our team positioned the National Beer of Texas as not only the wingman to outdoor occasions, but the instigator, and reason for the season.

We set up where so many Texas parties start... on the porch. Lone Star threw their party Texas-style, with a focus on authentic local ingredients and Mexican-inflected food and drink. We recrutied a Houston chef, a San Antonio mixologist, and a San Antonion/Austin-based DJ duo to give our audience everything they needed to throw the ultimate party on their own porch. Our goal was to engage beer lovers by giving them a playlist and a trio of unique recipes, created by hyperlocal influencers and tailormade for outdoor celebrations.

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ROLE

Art Director / Worked closely alongside Creative Directors and copywriters to concept visual approach for campaign. On set, I worked directly with Creative Director, DP and producer to ensure all details on set were precise. Art directed photography, set design, assisted in prop selection as well as wardrobe. Helped art direct talent on set for shots.