Lone Star Light | Porch Season

OVERVIEW

Lone Star Beer challenged us to launch their spring campaign with a clear objective: increase brand awareness and drive sales among their core audience. Our team positioned the National Beer of Texas as not only the wingman to outdoor occasions, but the instigator, and reason for the season.

We set up where so many Texas parties start: the porch. Lone Star hosted an authentic, Texas-style party featuring locally-sourced ingredients and Mexican-influenced cuisine that reflected the state's culinary heritage. To bring this vision to life, we partnered with three hyperlocal influencers—a Houston chef, a San Antonio mixologist, and a San Antonio/Austin-based DJ duo—who created exclusive content for our audience.

The campaign delivered tangible value to beer lovers: a curated playlist and three original recipes designed specifically for porch parties and outdoor celebrations. By tapping into authentic Texas culture and empowering fans to recreate the experience at home, we positioned Lone Star as the essential ingredient for unforgettable springtime gatherings.


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ROLE: Designer / Art Director

Worked closely alongside Creative Directors and copywriters to concept visual approach for campaign. On set, I worked directly with Creative Director, DP and producer to ensure all details on set were precise. Art directed photography, set design, assisted in prop selection as well as wardrobe. Helped art direct talent on set for shots.