ROLE

Lead Designer / Led design and concepted visual approach for easy wayfinding. Using a modular design system, I worked to weave Whole Food Market story through every page.

AGENCY

Hunt, Gather

SKILLS

Publication Design, Art Direction, Storytelling

OVERVIEW

Every part of the process, from concept to execution, needed to reinforce the confidence that Whole Foods Market has spent decades building. The belief that customers should know where their food comes from, how it’s grown, and what ingredients are used is at the core of the company. This wasn’t just a Sustainability Report, it was a culmination of 40 years of the Whole Foods Market mission and vision.


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2023 Davey Awards

Best in Show: Design & Print Collateral-Annual Report